Considering cultural roots, fashion and design are very similar at least from three points of view: “the culture of use”, the “firm culture” and the “manufacturing culture”. These roots put in contact these two worlds that more and more often share common spaces of development, communication and promotion. In particular in the Odeon collection the couple “fashion and design” is recalled through the union of manufacturing processes, materials and attention to detail that is peculiar of the Italian culture and tradition.